2025 September Lunch and learn
Special guest live online: Alan Berg, CSP, Global Speaking Fellow and Executive Bourbon Steward
as he shares out his
To Niche, or Not to Niche?
Are you in the right niche? Or should you be?
We're so excited to welcome Alan Berg, CSP, Global Speaking Fellow and Executive Bourbon Steward live online with our community for this special chapter presentation.
To Niche, or Not to Niche?
When it comes to narrowing your niche, not many speakers can claim to own their niche the way Alan has. He’s spoken, consulted and done sales training on the business of weddings & events in 14 countries, authored 7 books on the topic and he’s drilled down on this niche, creating 7 or 8 potential revenue streams… and none of them is online learning. Alan will share how and when he decided to niche this narrow and what it’s done for his business. And this will surely lead to a lively discussion and Q&A about how you may be able to narrow your focus to expand your bottom line!
**This is recorded for all registered members and guests that if you cannot attend but have a burning question - email info@nsahawaii.org prior to September 9th and your question will be asked AND answered live!**
More about Alan Berg:
Alan’s been in the wedding and event industry for years. He’s the former Vice President of Sales at The Knot, published two wedding magazines, and is a long-time WeddingPro educator.
He’s also the industry’s first Certified Speaking Professional® and one of only 44 Global Speaking Fellows in the world.
He’s spoken in 14 countries, including five in Spanish, which he taught himself!
Alan has written 12 books, including: “Shut Up and Sell More!”, “Stop Selling and Help Them Buy” and “Why Are They Ghosting Me?”
His latest book is: “From Browsing to Booking: Website & SEO Strategies for Wedding & Event Pros,” and all of his books are available here today!
Plus, he hosts the Wedding Business Solutions podcast, now with over 265,000 downloads.
And, fun fact: he’s an Executive Bourbon Steward, so whether it’s sales or spirits, Alan knows how to make things flow.
Now, get ready for a great presentation from Alan Berg!
Learn more here: https://alanberg.com/
Have an idea or recommendation? Then please share with us at info@nsahawaii.org!