2025 February Lunch and learn

We're so excited to welcome Will Bowen, CSP, live online with our community for this special chapter presentation.

Come and attend live to have YOUR QUESTIONS ANSWERED LIVE with a professional in the industry. You have to watch Will's introduction here to get a sense of the great support you will have access to in this presentation!

In fact - whether you can attend live or watch the recording, if you email NSA Hawaii before the event, your question will be guaranteed addressed!!!

Guests are welcome, though they must register! All registered participants will receive a copy of the recording (though best to attend live and get your questions answered!!).

More about Will:

Will Bowen is the founder of the Complaint Free movement.

More than 15 million people worldwide having taken Will’s 21-Day Complaint Free challenge.

Will’s been featured on The Oprah Winfrey Show, NBC’s Today show, People, Forbes, Newsweek, The Wall

Street Journal, and Chicken Soup for the Soul.

Will Bowen holds the CSP (Certified Speaking Professional) designation and is a top keynote speaker and

trainer for businesses and associations worldwide. Will’s speaking clients include Volvo, Kimberly Clark, and

The Million Dollar Roundtable.

All five books of Will’s books are International bestsellers.

Learn more about Will at www.WillBowen.com

Have an idea or recommendation?  Then please share with us at info@nsahawaii.org!

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A great session with great questions - watch the recording here: https://youtu.be/o0gd22Io3-g

Connect with Will Here: 

http://www.ComplaintFreeTrainers.com

mailto:Will@WillBowen.com

And if want a 50% discount on his speaker services for NSA HI membership - just inquire for details on his programs!!

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Meeting summary for 2025 02 Lunch & Learn (02/11/2025)
Quick recap
Will Bowen, a professional speaker, shared his experiences and insights on the business of professional speaking, including his approach to marketing and securing speaking engagements. He also discussed his business model, emphasizing the importance of asking for different fees and the potential for generating revenue from speaking engagements and books. The conversation ended with Will sharing his experiences on public speaking and NSA announcing upcoming events for the Hawaiian Chapter.
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Summary
Will's Florida and Hawaii Update
Will, a guest speaker, joins the meeting from Largo, Florida, where he is enjoying a beautiful sunset over the bay. He shares that he recently had his home painted and is awaiting new shades. Will discusses his recent trip to Hawaii, where he was supposed to travel to Israel but had to cancel due to the October 7th invasion. The conversation then shifts to the shallow waters of Key Largo, where Will lives, and the history of the Flagler Railroad in the Florida Keys.
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NSA Hawaii Chapter Update and Guest
NSA, the president of the NSA Hawaii chapter, welcomed everyone to the lunch and learn event. The chapter has secured a special guest speaker, Csp Jeffrey Owens, for their in-person event in March. The chapter has also made it over a year old and has 30 paid members, which NSA considers a good starting point. The chapter is planning to have lunch and learns every month and is excited to have a special guest speaker in February. NSA also introduced a special guest, Will Bowen, who has a rich background in professional speaking and has been on Oprah, Winfrey, and other notable platforms. Will is set to share insights on the business of professional speaking and answer questions from the attendees.
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Will's Professional Speaking Journey
In the meeting, Will, a professional speaker with 18 years of experience, shared his journey and insights about the professional speaking industry. He explained how he started training others to speak on his topic and eventually created a program to help people transition from newbies to keynote speakers. Will also shared his success in booking professional speeches, with one person from his program already earning $40,000. He offered to answer questions about the professional speaking industry and expressed his desire to be a resource for the attendees. NSA encouraged the attendees to ask questions and provided an opportunity for Annabelle to contribute.
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Marketing Strategies for Speaking Engagements
Will Bowen discussed his approach to marketing and securing speaking engagements outside of the US. He shared his strategy of using email campaigns to reach out to potential clients, leveraging his existing network, and utilizing the Global Speaking Federation for connections. Will emphasized the importance of treating speaking engagements as a business, focusing on sales, marketing, and content that saves or makes money. He also highlighted the need for outbound marketing efforts, such as email campaigns and phone calls, to secure gigs. The team also discussed the importance of having a strong online presence and the value of using tools like Chat GPT and Google to find potential clients.
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Education Outreach and Speaking Engagements
Will suggested reaching out to school district superintendents and state principals' associations for potential speaking engagements. He shared his experience of generating 40% of his revenue from education, despite not focusing on it. He also mentioned a recent engagement with a school district that paid him $15,000 for a half-day event. Jeffrey and Annabel agreed with Will's suggestions and praised his work. NSA ended the conversation by acknowledging the valuable insights shared.
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Motivational Speaker Business Model Discussion
Will discussed the business model of a motivational speaker, emphasizing the importance of asking for three different budgets: a speaking fee, a travel fee, and a conference materials fee. He explained that these fees should be requested separately to maximize earnings. Will also shared his experience of charging a flat fee for travel and lodging, which includes expenses such as dog care and car maintenance. He noted that his business has seen an increase in demand since the end of the Trump administration, contrary to some predictions. Annabel and NSA asked questions about the impact of the Trump administration on the industry and Will's business model, to which he responded.
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Will's Business Model and Prospecting
Will, a high-paid speaker, shared his business model with Jeffrey and NSA. He explained that he makes 50-60% of his revenue from speaking engagements and the rest from his books, which have sold millions of copies worldwide. Will also discussed his partnership with Sam Richter, who has created an Intel Search Engine to find the best insurance leads. They have launched a membership program called the Diamond Engine for Csps and above, offering access to a list of 30,000 proven higher paying clients. They are also launching a platinum program where they will do all the prospecting for their clients. Will also shared a prospecting technique using the Gale Directory of Associations, which can be accessed digitally through local libraries. He emphasized the importance of closing speeches with a hook to generate interest and potential speaking engagements.
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Public Speaking Insights and Upcoming Events
Will shared his experiences and insights on public speaking, including his use of a QR code for feedback and his program, "Complaint Free Trainer". He emphasized the importance of continuous learning and improvement in the field of public speaking. NSA expressed appreciation for Will's presentation and encouraged members to learn more about his offerings. The conversation ended with NSA announcing upcoming events for the Hawaiian Chapter, including a dinner and a potential Saturday coffee talk.
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